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17 Fundamental Principles of The Law of Success
by Napoleon Hill

Free Scrolls of the 17 Principles of Success

Napoleon Hill is one of the best known and most respected authors for anyone who wants to change their lives from getting by to being successful.  You likely know him from his best known book Think and Grow Rich.   What you may not know is that Think and Grow Rich was really a condensed version of his life long work the Law of Success in Sixteen Lessons.

Andrew Carnegie commissioned Napoleon Hill to interview over 500 millionaires to find a success formula that could be used by the average person. These included Thomas Edison, Alexander Graham Bell, Henry Ford, Elmer Gates, Charles M. Schwab, Theodore Roosevelt, William Wrigley Jr., John Wanamaker, William Jennings Bryan, George Eastman, Woodrow Wilson, William H. Taft, John D. Rockefeller, F. W. Woolworth, Jennings Randolph, among others. The result of these interviews was the 16 book success course the Law of Success in Sixteen Lessons.

Below you will find the 17 fundamental principles of the Law of Success, free to download, in scroll form.  Just click on the thumbnail and print. These scrolls are suitable for framing, and I hope you find them as useful as I have.

Whatever success I may have attained I owe, entirely, to the application of your 17 fundamental principles of the Law of Success.  I believe I have the honor of being your first student. - William Wrigley, Jr., Founder, The Wrigley Company, World's largest manufacturer of chewing gum

By applying many of the 17 fundamentals of Law of Success philosophy we have built a great chain of successful stores.  I presume it would be of no exaggeration of fact if I said that the Woolworth Building might properly be called a monument to the soundness of these principles. - F.W. Woolworth, Founder, Woolworth stores.

Remember to Click on the thumbnail to open a larger printable free version in a new window.

The following 17 scrolls are a statement of that which you may expect to receive from the fifteen Laws of Success contained in the 16 book success course "Law of Success in Sixteen Lessons":


SCROLL01.jpg (93099 bytes)Definiteness of Purpose

Develop Definiteness of Purpose

  • Success and progress towards achieving your goals in life begin with knowing where you are going.
  • Any dominating idea, plan, or purpose held in your conscious mind through repeated effort and emotionalized by a burning desire for its realization is taken over by the subconscious and acted upon through whatever natural and logical means may be available.
  • Your mental attitude gives power to everything you do. If your attitude is positive, your actions and thoughts further your ends? If your attitude is negative, you are constantly undermining your own efforts.
  • The starting point of all human achievement is the development of a Definite Major Purpose.
  • Without a definite major purpose, you are as helpless as a ship without a compass.  


scroll02.jpg (91979 bytes)Mastermind Alliance

Establish a Mastermind Alliance

  • A mastermind alliance consists of two or more minds working actively together in perfect harmony toward a common definite objective.
  • Through a mastermind alliance you can appropriate and use the full strength of the experience, training, and knowledge of others just as if they were your own.
  • No individual has ever achieved success without the help and cooperation of others.
  • The value of "gathering together those of a like mind" is self-evident.
  • A group of brains coordinated in a spirit of harmony will provide more thought energy than a single brain, just as a group of electric batteries will provide more energy than a single battery.


scroll03.jpg (94391 bytes)Applied Faith

Use Applied Faith

  • Faith is awareness of, belief in, and harmonizing with the universal powers.
  • Faith is a state of mind which must be active not passive, to be useful in achieving lasting success.
  • Close the door to fear behind you and you will quickly see the door of faith open before you.
  • Fear is nothing more than a state of mind, which is subject to your own direction and control.
  • Faith will not bring you what you desire, but it will show you the way to go after it for yourself. 


scroll04.jpg (99403 bytes)Going the Extra Mile

Go the Extra Mile

  • Strength and struggle go hand in hand.
  • Render more and better service than you are paid for, and sooner or later you will receive compound interest from your investment.
  • The end of the rainbow is at the end of the second mile.
  • The quality of the service rendered, plus the quantity of service rendered, plus the mental attitude in which it is rendered, equals your compensation.
  • The more you give, the more you get.


scroll05.jpg (90091 bytes)Pleasing Personality

Assemble an Attractive Personality

  • A Positive Mental Attitude is the right mental attitude in any given situation.
  • Courtesy is your most profitable asset… and it is absolutely free!
  • Emotions are nothing but reflections of your mental attitude, which you can organize, guide, and completely control.
  • Your personality is your greatest asset or your greatest liability because it embraces everything you control ...your mind, body, and soul.
To be happy, make someone else happy!


scroll06.jpg (91671 bytes)Personal Initiative

Create Personal Initiative

  • It is better to act on a plan that is still weak than to delay acting at all.
  • Procrastination is the archenemy of personal initiative.
  • Personal Initiative:
    triangleis contagious
    trianglesucceeds where others fail
    trianglecreates work
    trianglecreates opportunity
    trianglecreates the future
    trianglecreates advancement
  • Procrastinators are experts in creating alibis.
  • Personal initiative is the inner power that starts all action. 


scroll07.jpg (97736 bytes)Positive Mental Attitude

Build a Positive Mental Attitude

  • A Positive Mental Attitude is the single most important principle of the science of success, without which you cannot get the maximum benefit from the other sixteen principles.
  • Success attracts success and failure attracts more failure.
  • Your mental attitude is the only thing over which you, and only you, have complete control.
  • A Positive Mental Attitude attracts opportunities for success, while a Negative Mental Attitude repels opportunities and doesn't even take advantage of them when they do come along.
  • A positive mind finds a way it can be done... a negative mind looks for all the ways it can't be done. 


scroll08.jpg (81805 bytes)Enthusiasm

Control Your Enthusiasm

  • To be enthusiastic-act enthusiastically!
  • Enthusiasm is to progress toward success as gasoline is to a car's engine. It is the fuel that drives things forward.
  • Enthusiasm stimulates your subconscious mind. By feeding your conscious mind with enthusiasm, you impress upon your subconscious that your burning desire and your plan for attaining it are certain.
  • Enthusiasm is a state of mind. It inspires action and is the most contagious of all emotions.
  • Enthusiasm is more powerful than logic, reason, or rhetoric in getting your ideas across and in winning over others to your viewpoint.


scroll09.jpg (86588 bytes)Self-Discipline

Enforce Self-Discipline

  • Self-discipline is the process that ties together all your efforts of controlling your mind, your personal initiative, positive mental attitude and controlling your enthusiasm.
  • Self-discipline makes you think before you act.
  • The subconscious has access to all departments of the mind, but is not under the control of any.
  • If you don't discipline yourself, you are sure to be disciplined by others.
  • Without self-discipline, you are as dangerous as a car running downhill without brakes or steering wheel. 


scroll10.jpg (89344 bytes)Accurate Thinking

Think Accurately

  • Thoughts have power, are under your control, and can be used wisely or unwisely.
  • Accurate thinkers accept no political, religious, or other type of thought, regardless of its source, until it is carefully analyzed.
  • Accurate thinkers are the masters of their emotions.
  • Accurate thought involves two fundamentals. First you must separate facts from information. Second you must separate facts into two classes? The important and unimportant.
  • Accurate thinkers allow no one to do their thinking for them.  


scroll11.jpg (84673 bytes)Controlled Attention

Control Your Attention

  • Keep your mind ON the things you want and OFF the things you don't want!
  • It is much easier to focus your attention on something you believe will happen than on something you believe is unlikely.
  • Controlled attention is the act of coordinating all the faculties of your mind and directing their combined power to a specific end.
  • Positive and negative emotions cannot occupy your mind at the same time.
Independence starts with self-dependence.


scroll12.jpg (90707 bytes)Teamwork

Inspire Teamwork

  • There is no record of any great contribution to civilization without the cooperation of others.
  • Enthusiasm is contagious and teamwork is the inevitable result.
  • A good football team relies more on harmonious coordination of effort than individual skill.
  • Most people will respond more freely to a request than they will to an order.
  • Helping others solve their problems will help you solve your own.


scroll13.jpg (109007 bytes)Adversity and Defeat

Learn From Adversity and Defeat

  • Everyone faces defeat. It may be a stepping-stone or a stumbling block, depending on the mental attitude with which it is faced.
  • Failure and pain are one language through which nature speaks to every living creature.
  • You are never a failure until you accept defeat as permanent and quit trying.
  • Edison failed 10,000 times before perfecting the electric light bulb. Don't worry if you fail once.
  • Every adversity, every failure, and every unpleasant experience carries with it the seed of an equivalent benefit which may prove to be a blessing in disguise.  


scroll14.jpg (112980 bytes)Creative Vision

Cultivate Creative Vision

  • Creative imagination has its base in the subconscious and is the medium through which you recognize new ideas and newly learned facts.
  • Synthetic imagination springs from experience and reason; creative imagination springs from your commitment to your definite purpose.
  • Imagination recognizes limitations. Creative vision sees no limitations.
  • Your imaginative faculty will become weak through inaction. It can be revived through use.
  • The man who dipped a chunk of ice cream in chocolate and called it "Eskimo Pie" made a fortune for the five seconds of imagination it took to create the idea!  


scroll15.jpg (106070 bytes)Maintenance of Sound Health

Maintain Sound Health

  • To maintain a Positive Mental Attitude and develop a healthy mind and body, you must conquer fear and anxiety.
  • Anything that affects your physical health also affects your mental health.
  • A Positive Mental Attitude is the most important quality for sound mental and physical health.
  • Exercise produces both physical and mental buoyancy. It clears sluggishness and dullness from body and mind.
  • If you haven't the willpower to keep your physical body in repair, you lack the power of will to maintain a positive mental attitude in other important circumstances that control your life.  


scroll16.jpg (93054 bytes)Budgeting Time and Money

Budget Your Time and Money

  • Tell me how you use your time and how you spend your money, and I will tell you where and what you'll be ten years from now.
  • Take regular inventory of yourself to learn how and where you are spending your time and money.
  • The secret of getting things done is: DO IT NOW!
  • Time is too precious to be wasted on arguments and discontent.
Some mistakes can be corrected, but not the mistake of wasting time. When time is gone, it's gone forever.


SCROLL17.jpg (83011 bytes)Cosmic Habit Force  

Use of Cosmic Habitforce

  • It takes a habit to replace a habit.
  • All of your successes and failures are results of habits you have formed.
  • The orderliness of the world of natural laws gives evidence that they are under control of a universal plan.
  • For every result there is a cause, and results are brought about through the use of cosmic habitforce.
First you get a habit, then it gets you.

*These scrolls and the 17 fundamental principles of the law of success are quotes from the original 1928 version of  The Law of Success in Sixteen Lessons by Napoleon Hill, originally published by the Ralston University Press and now in the public domain. This special edition, copyright 2005 by Personal Development Institute, is not sponsored or endorsed by, or otherwise affiliated with, Napoleon Hill or his family and heirs, the Napoleon Hill Foundation, The Ralston press, or any other persons or entity.