Fundamental Principles of The Law of Success
by Napoleon Hill
Free Scrolls of the 17 Principles of
Napoleon Hill is
one of the best known and most respected authors for anyone who wants to
change their lives from getting by to being successful. You likely
know him from his best known book Think and Grow Rich. What you
may not know is that Think and Grow Rich was really a condensed version of
his life long work the Law of
Success in Sixteen Lessons.
Andrew Carnegie commissioned
Napoleon Hill to interview over 500
millionaires to find a success formula that could be used by the average
person. These included Thomas Edison, Alexander Graham Bell, Henry Ford,
Elmer Gates, Charles M. Schwab, Theodore Roosevelt, William Wrigley Jr.,
John Wanamaker, William Jennings Bryan, George Eastman, Woodrow Wilson,
William H. Taft, John D. Rockefeller, F. W. Woolworth, Jennings
Randolph, among others. The result of these interviews was the 16 book
success course the Law
of Success in Sixteen Lessons.
Below you will find the 17
fundamental principles of the Law of Success,
free to download, in scroll
form. Just click on the thumbnail and print. These scrolls are
suitable for framing, and I hope you find them as useful as I have.
success I may have attained I owe, entirely, to the application of your 17
fundamental principles of the Law of Success.
I believe I have the honor of being your first student. - William
Wrigley, Jr., Founder, The Wrigley Company, World's largest manufacturer of
applying many of the 17 fundamentals of Law of Success philosophy we have
built a great chain of successful stores. I presume it would be of no
exaggeration of fact if I said that the Woolworth Building might properly be
called a monument to the soundness of these principles. - F.W.
Woolworth, Founder, Woolworth stores.
to Click on the thumbnail to open a larger printable free version in a new
The following 17 scrolls are a statement of
that which you may expect to receive from the fifteen
Laws of Success contained in the 16 book
success course "Law of Success in Sixteen
Develop Definiteness of Purpose
- Success and
progress towards achieving your goals in life begin with knowing where
you are going.
- Any dominating
idea, plan, or purpose held in your conscious mind through repeated
effort and emotionalized by a burning desire for its realization is
taken over by the subconscious and acted upon through whatever natural
and logical means may be available.
- Your mental
attitude gives power to everything you do. If your attitude is positive,
your actions and thoughts further your ends? If your attitude is
negative, you are constantly undermining your own efforts.
- The starting
point of all human achievement is the development of a Definite Major
- Without a
definite major purpose, you are as helpless as a ship without a compass.
Establish a Mastermind Alliance
- A mastermind
alliance consists of two or more minds working actively together in
perfect harmony toward a common definite objective.
- Through a
mastermind alliance you can appropriate and use the full strength of the
experience, training, and knowledge of others just as if they were your
- No individual
has ever achieved success without the help and cooperation of others.
- The value of
"gathering together those of a like mind" is self-evident.
- A group of
brains coordinated in a spirit of harmony will provide more thought
energy than a single brain, just as a group of electric batteries will
provide more energy than a single battery.
Use Applied Faith
- Faith is
awareness of, belief in, and harmonizing with the universal powers.
- Faith is a
state of mind which must be active not passive, to be useful in
achieving lasting success.
- Close the door
to fear behind you and you will quickly see the door of faith open
- Fear is nothing
more than a state of mind, which is subject to your own direction and
- Faith will not
bring you what you desire, but it will show you the way to go after it
the Extra Mile
Go the Extra Mile
- Strength and
struggle go hand in hand.
- Render more and
better service than you are paid for, and sooner or later you will
receive compound interest from your investment.
- The end of the
rainbow is at the end of the second mile.
- The quality of
the service rendered, plus the quantity of service rendered, plus the
mental attitude in which it is rendered, equals your compensation.
- The more you
give, the more you get.
Assemble an Attractive Personality
be happy, make someone else happy!
- A Positive
Mental Attitude is the right mental attitude in any given situation.
- Courtesy is
your most profitable asset… and it is absolutely free!
- Emotions are
nothing but reflections of your mental attitude, which you can organize,
guide, and completely control.
personality is your greatest asset or your greatest liability because it
embraces everything you control ...your mind, body, and soul.
Create Personal Initiative
- It is better to
act on a plan that is still weak than to delay acting at all.
is the archenemy of personal initiative.
where others fail
are experts in creating alibis.
initiative is the inner power that starts all action.
Build a Positive Mental Attitude
- A Positive
Mental Attitude is the single most important principle of the science of
success, without which you cannot get the maximum benefit from the other
attracts success and failure attracts more failure.
- Your mental
attitude is the only thing over which you, and only you, have complete
- A Positive
Mental Attitude attracts opportunities for success, while a Negative
Mental Attitude repels opportunities and doesn't even take advantage of
them when they do come along.
- A positive mind
finds a way it can be done... a negative mind looks for all the ways it
can't be done.
Control Your Enthusiasm
- To be
- Enthusiasm is
to progress toward success as gasoline is to a car's engine. It is the
fuel that drives things forward.
stimulates your subconscious mind. By feeding your conscious mind with
enthusiasm, you impress upon your subconscious that your burning desire
and your plan for attaining it are certain.
- Enthusiasm is a
state of mind. It inspires action and is the most contagious of all
- Enthusiasm is
more powerful than logic, reason, or rhetoric in getting your ideas
across and in winning over others to your viewpoint.
is the process that ties together all your efforts of controlling your
mind, your personal initiative, positive mental attitude and controlling
makes you think before you act.
subconscious has access to all departments of the mind, but is not under
the control of any.
- If you don't
discipline yourself, you are sure to be disciplined by others.
self-discipline, you are as dangerous as a car running downhill without
brakes or steering wheel.
- Thoughts have
power, are under your control, and can be used wisely or unwisely.
thinkers accept no political, religious, or other type of thought,
regardless of its source, until it is carefully analyzed.
thinkers are the masters of their emotions.
thought involves two fundamentals. First you must separate facts from
information. Second you must separate facts into two classes? The
important and unimportant.
thinkers allow no one to do their thinking for them.
Control Your Attention
starts with self-dependence.
- Keep your mind
ON the things you want and OFF the things you don't want!
- It is much
easier to focus your attention on something you believe will happen than
on something you believe is unlikely.
attention is the act of coordinating all the faculties of your mind and
directing their combined power to a specific end.
- Positive and
negative emotions cannot occupy your mind at the same time.
- There is no
record of any great contribution to civilization without the cooperation
- Enthusiasm is
contagious and teamwork is the inevitable result.
- A good
football team relies more on harmonious coordination of effort than
- Most people
will respond more freely to a request than they will to an order.
- Helping others
solve their problems will help you solve your own.
Learn From Adversity and Defeat
- Everyone faces
defeat. It may be a stepping-stone or a stumbling block, depending on
the mental attitude with which it is faced.
- Failure and
pain are one language through which nature speaks to every living
- You are never
a failure until you accept defeat as permanent and quit trying.
- Edison failed
10,000 times before perfecting the electric light bulb. Don't worry if
you fail once.
adversity, every failure, and every unpleasant experience carries with
it the seed of an equivalent benefit which may prove to be a blessing in
Cultivate Creative Vision
imagination has its base in the subconscious and is the medium through
which you recognize new ideas and newly learned facts.
imagination springs from experience and reason; creative imagination
springs from your commitment to your definite purpose.
recognizes limitations. Creative vision sees no limitations.
imaginative faculty will become weak through inaction. It can be revived
- The man who
dipped a chunk of ice cream in chocolate and called it "Eskimo
Pie" made a fortune for the five seconds of imagination it took to
create the idea!
of Sound Health
Maintain Sound Health
- To maintain a
Positive Mental Attitude and develop a healthy mind and body, you must
conquer fear and anxiety.
- Anything that
affects your physical health also affects your mental health.
- A Positive
Mental Attitude is the most important quality for sound mental and
produces both physical and mental buoyancy. It clears sluggishness and
dullness from body and mind.
- If you
haven't the willpower to keep your physical body in repair, you lack the
power of will to maintain a positive mental attitude in other important
circumstances that control your life.
Time and Money
Budget Your Time and Money
mistakes can be corrected, but not the mistake of wasting time. When time is
gone, it's gone forever.
- Tell me how
you use your time and how you spend your money, and I will tell you
where and what you'll be ten years from now.
- Take regular
inventory of yourself to learn how and where you are spending your time
- The secret of
getting things done is: DO IT NOW!
- Time is too
precious to be wasted on arguments and discontent.
Use of Cosmic Habitforce
you get a habit, then it gets you.
- It takes a
habit to replace a habit.
- All of your
successes and failures are results of habits you have formed.
orderliness of the world of natural laws gives evidence that they are
under control of a universal plan.
- For every
result there is a cause, and results are brought about through the use
of cosmic habitforce.
*These scrolls and the 17 fundamental principles of the
law of success are quotes from the original 1928 version of The Law of
Success in Sixteen Lessons by Napoleon Hill, originally published by the
Ralston University Press and now in the public domain. This special edition, copyright 2005 by Personal Development Institute, is not sponsored
or endorsed by, or otherwise affiliated with, Napoleon Hill or his family
and heirs, the Napoleon Hill Foundation, The Ralston press, or any other
persons or entity.